All Books Under 10 Dollars

NEW YORK — The book price wars are no longer just for was offering hardcovers of John Grisham‘s Ford County and Barbara Kingsolver’s The Lacuna for just $9 on Tuesday, the official release date for both books. Hardcovers generally have a list price of $24 or higher.

In mid-October, announced dramatic discounts for pre-orders of Ford County, Sarah Palin‘s Going Rogue and other popular November publications. initially charged $9 for the books, a price quickly matched by, then dropped to $8.98 by

Authors, publishers and rival booksellers worry that cutting the price so low will harm competition and force down the cost of books overall, leading to a reduction in author advances.

Great news for book buyers, just in time for the holidays. Will these new prices really drive authors out of the book business and give us less to read?


67 Responses to “All Books Under 10 Dollars”

  1. 1 Robert Rey, Econ 100 November 3, 2009 at 10:43 AM

    I’ve seen even better deals for books at my local The Dollar Store. Unfortunately, most of them are either old, unpopular, or a surplus of books that regular retailers couldn’t sell. I think this is probably the faith of most books sold by physical stores like Wal-Mart under normal conditions, after discounting the price over a long period of time with no buyers. At least for highly promoted books, these deals will prevent stocks of titles from staying in store inventories indefinitely. Anyway, authors and publishers still have an influence on the supply and demand curves and will try very hard to keep these kinds of promotions as only temporarily. For the moment though, those authors and publishers with discounted books may lose profits despite amount of sales this makes. I want to say it might influence authors to increase the quality of their books and publishers to redefine their business operations to encourage sales and guarantee profits. On the other hand, it can also also discourage authors from doing better because they won’t get the same amount of money from their work if this becomes permanent. We could see the scenario the blogger talked about.

    This post brings up another question, who is going to be in worse shape because of these discounts; authors/publishers with titles that are predicted to be successful or ones with less predictable titles?

  2. 2 Deb Snyder November 3, 2009 at 3:15 PM

    First, let me say that I am a Book Snob. I have been a reader since before Kindergarten, and even these days read anything I can get my hands on, including the cereal box. I only say this because I LOVE books and have strong opinions about them.

    Before I became too concerned with the price wars that seem to be taking place, I would have to factor out two things. First, the season. This is the Holiday Sales period, and retailers will do anything, including running “loss leaders” to get you to make a purchase. They know if you buy the Grisham book (which, by the way, was a sorry read) for $8.98 that while you are on the site you will probably purchase a different book for the regular $24.00, because if you purchase over XXX, then you get free shipping, and so on.

    Second, I would have to factor who the authors are that are accepting these discounts on their books. Are sales so far off for Grisham that he is allowing his books to be sold on the Wal-Mart discount rack the first day they hit the store? I won’t comment on the Sarah Palin book.

    The article author worries that this will further the decline of printed reading material, such as books. It is my opinion that books will continue to live on. When electronic books first came out in the early 1980’s, it was feared that hard copy books would disappear overnight. Well, that is far from what happened, and I don’t see big discounts on books as signifying an end to them. At best, the discounts can help sort out authors that may need a break in the production of their books.

  3. 3 Alejandro Plascencia November 3, 2009 at 6:52 PM

    The consumers will be delighted to hear that book prices are so low, but the authors and publishers wont be because they are going to suffer in the end. Wal-mart is once again being the source that shuts down all other competition. They lower there prices so low that it drives out all other competition which is bad for the authors and publishers because it wont give the variety on buyers. Hard back books should be worth more that 10 bucks and at least at their release date. This lowerage of prices will cut back the number pof books that are produced.

  4. 4 Alanna Heaney November 3, 2009 at 7:27 PM

    i think this is awesome that book prices are getting lowered because books are pretty pricey. i see why they are pricey because a lot of paper is used and the author wrote the book for our enjoyment and he/she would like to get there moneys worth out of it. 10 dollars is a good price for books but of course walmart is selling books for 10 dollars because they are extremely cheap store and all they want is money. so if they sell it for cheap they will make more money off of it.

  5. 5 Marie Moussa November 3, 2009 at 9:54 PM

    It’s understandable that authors want to raise their prices so that way they can make more money, but they have to also understand that there is a limit which most people are willing to pay. It’s a good idea to sell the books for 10 dollars because in the long run they will make more profit.

  6. 6 Amanda Herrera November 4, 2009 at 7:15 AM

    This is obviously good for the consumer but bad for the author. Lower prices equals lower profit margin. I think it is to sell books at a lower pice once they have been published for a while (one plus year) but not new releases. If I was an author i would be mad because iI wouldn’t be making as much money from my books as possible. There is always a happy median and in this case the price of the books is not too high nor is it just right…the price is too low. I guess this is what happens when there is a big competitive market.

  7. 7 Mike Beretta November 4, 2009 at 4:01 PM

    How does Walmart do it? They undercut every price out there. Talk about harming competition. There is no competition when they slash prices below what the publishers can handle. The only one who is profiting is Walmart. They advertise how great they are for the community and all, but they outsource much of their work to China and other cheap labor markets. What is this doing to the US and its labor market. I don’t think anyone benefits from the price slashing other than the consumer, but they should look at the whole picture and who it is effecting.
    We already have so much we can read online, that the book business is going to be shoved out of production.

  8. 8 Kaitlin E November 4, 2009 at 6:13 PM

    As someone who loves to read, the new, lower book prices are very much welcomed. Book prices have seemed to have stayed relatively consistent for many years, and more affordable books have been needed. I am shocked by just how much the prices have been lowered though,as many hardcover books are selling for less than half of what they usually would cost.

  9. 9 yvonne November 4, 2009 at 10:30 PM

    Price reduction on books is a good thing, at least for novel readers. I would really love to hear about college books being reduced. Just bought a spanish book that I can’t sell back to the book store because they don’t sell those books used. Cost me a good amount of change for a class I might not want to take again. Anyways. really sorry to hear what it may do to the authors or publishers but it kind of goes with the way the economy is right now. I’m sure things will pick up soon. As far as walmart and their prices. Nothing new, we just got to stick together, shop at the mom and pop stores, sooner or later we’ll put walmart out of business.

  10. 10 Gina November 5, 2009 at 8:44 AM

    It is good to hear that the price of books is lower, and I would love even more to hear that the pice of textbooks is going that low. I have a stack of textbooks at home that all cost me from 70-300 dollars each that the bookstore will no longer take back. Spending that much money on a text book that you use for 5 months is pretty ridiculous. I do understand that while the prices decrease, so will the income of the authors. I don’t think that these 10 dollar books will last very long.

  11. 11 Kaleen Scott November 5, 2009 at 10:41 AM

    I’ve noticed the price of books dropping as well as magazine, etc. because the web provides all of these things for free now-a-days. Wish it were the same case for textbooks.

  12. 12 Matthew Abang November 5, 2009 at 11:27 AM

    Now we can say that Wal-Mart is not lying about its lower prices. Books for less than $10? That is a great deal. I’m sure Barnes and Noble and Borders are upset by this. They will either lower book prices or lose a lot of business to Wal-Mart. But I guess that is the beauty of competition, supply, and demand. I doubt Barnes and Noble will go out of business though. Every time I go in there, there are many people looking at books. I don’t even know where the nearest Wal-Mart is. Its good that they are living up to their talk of having the best prices. We will see how this affects other booksellers and the authors.

  13. 13 Alex Stauffer November 5, 2009 at 12:52 PM

    Books for cheap! It’s interesting that Amazon and Wal-Mart are cutting their book prices, what is it doing for them particularly? But here is a better question, what about the multiple hundred dollar books college students have to buy each semester? Myself being a college student bay along at least 300 dollars a semester each year, one accounting book that I used twice cost me 180 dollars. If only we could get smart and figure out some kind of library for college text books, think of all the money students will save!

  14. 14 jonathan walden November 5, 2009 at 8:36 PM

    As a book reader i am trilled to see the prices of books so low. On the other hand, i do understand that authors spend a lot of time and effort putting these books together and want their moneys worth. I don’t think it is good to compare wal-marts prices to other stores simply because wal-mart is such a huge corporation and does not reflect the majority of book retailers.

  15. 15 Larry Oppenheimer November 5, 2009 at 11:32 PM

    Books are not a monolithic market. Textbooks, reference works, and other large-scale endeavors take considerable time (years), resources, and money to produce. A John Grisham book takes a lot less. Textbooks also cost more because the successful textbook publishers have somewhat captive markets.

    So, you’ll see a really cheap John Grisham book that will sell a kajillion, and expensive textbooks.

    Interestingly, literary classics became very inexpensive about five years ago. Barnes and Noble and others have large displays of brand-new paperback editions of Dickens or Hemingway, almost all under $10.

    It should be said that the vast majority of books published do NOT make money. The author gets some kind of advance against future royalties and is unlikely to ever see more cash. In most author contracts, the author is only getting a small percentage of the sale price anyway (of course, deal structures vary widely).

    It is clear that print media are in decline, both because of online media and peopole’s greatly reduced attention span, but it is not quite as clear that book publishing has contracted the way magazine publishing has.

    Such a decline in book prices is unarguably beneficial to book readers!

  16. 16 Charles McNeil November 6, 2009 at 1:20 AM

    If the price-cuts should of course lead to more books sold. If the dollar-value of the discount isn’t made up for somewhere in manufacturing (more efficient presses, cheaper paper/ ink, binding materials, etc) or isn’t justified by some economic force (supply/ demand, inflation, etc) than sure, it’s coming out of someone’s pocket. The authors that sell 100 billion books across the country and the world, aren’t exactly strapped for cash. I mean, 24 bucks down to 9 is a SUBSTANTIAL discount. If the REAL value of all new books took a hit like that, the book industry would be in trouble.

    But these major distributors must have their stuff together. It’s probably just a temporary thing. Who’s got the lowest prices? Look over here! We got the same product for 2 cents cheaper! Don’t buy it from Amazon, their ripping you off! Seems like a gimmick to me. If it gets too far out of hand, the publishers will keep their distributors in check.

  17. 17 Nubia Cazares November 6, 2009 at 11:18 AM

    I think this is absolutely great, at east as a student it is very beneficial. With the economy being so low and text books being so high in prices having amazon as an option is great. For the publishers this isn’t good at all since nobody will actually want to buy full price books if they can find them cheaper in other places. Maybe publishers should just reconsider their book prices and make them more reasonable so that amazon and won’t be as big of a competition. Overall I think this is really good for any book buyer but its a disadvantage for the publishers.

  18. 18 Amanda Chow November 10, 2009 at 10:19 AM

    i wish that the text book market would be more competitive such as these books on Amazon and at Wal-Mart, but I feel that the authors in the long run are not getting much profit off their books if they are not being sold at the accurate price. Especially if the book is newly released and published I think it should sell for the market price. If the book does not sell in later weeks and months then I can see if the price is cut. It is a good thing for the consumers, but I guess it could also be good for the author. If their book is sold at Wal-mart or on Amazon it makes it more accessible to the public and the average person so more people could potentially buy the book which would boost up profit. But like I said before it could go the other way and only a handful of people could buy the book and the author has more of a loss then a gain.

  19. 19 Remy Smith-Lewis November 10, 2009 at 7:36 PM

    i think this is a grate idea there is no resone books are so much i think the book market i think is a big monoply they make us pay so much for books that we only use once or twice in a class i dont get it.

  20. 20 courtney brewer November 10, 2009 at 11:47 PM

    Great! This will help stores to sell more and get people reading more. I don’t think this will drive the authors away. They write for a living so they have to keep writing. Besides, the successful authors who write the best novels are already rich off of their work but keep writing anyway because it’s their passion. Even if it hypothetically did drive authors away, there are already so many books out there that so many people haven’t read. It’s not like the movie industry. I read old literature and books that became famous years ago.

  21. 21 Maria Rogan November 11, 2009 at 1:49 PM

    Less money to spend is good enough for me. However, it is not good for the author. Lowering the prices of their books will cause them to lose more money. I am not sure why they are lowering the prices on books, but I am sure people who read a lot are happy campers. I am not much of a reader outside of school, but if I was I would be happy. On the other hand, if I was the author I would be upset because I would be losing money while my readers are benefitting from the lower prices. Thus, it could go both ways.

  22. 22 Fr,K November 16, 2009 at 1:14 PM

    As a reader and purchaser of books, I’m all for this. New, popular hardcover books for under $10 dollars? I’m there. Too bad that it is Wal-Mart that is spurring these lower prices though. A goliath like Wal-Mart can lower prices as much as they like because they can eat the losses from low book sale prices and make it up elsewhere, as with Amazon. Barnes and Noble sells exclusively books though, and can not eat as much loss as the former companies. So while the lower prices are increasing competition they have also bumped it up to a level beyond that which the “mom and pop” books shops can compete, per usual.

  23. 23 selduhhh November 16, 2009 at 6:22 PM

    Lower prices for anything in general is better for me, but what happens to the person at the other end of the knot? I don’t see how Walmart makes a profit off of cutting prices so low. If anything I believe Walmart should be getting hurt in the end, not the author, maker, designer, etc.

  24. 24 Samantha Vavricka November 18, 2009 at 2:43 PM

    I don’t think it’s going to be price, but technology. Now with gadgets like Kindle and Sony’s Reader people are starting to download books instead of buying the book itself. I personally love nothing more then the feel and smell of a new book. I’ll take a hardcover over digital anyday.

  25. 25 Ben Petersen November 19, 2009 at 8:39 AM

    This is understandable as everything today is becoming technological. Even in this econ class, the book is bought and read online, with the choice of printing it out. This saves resources in the long run. But outside of text books in schools, this is not a good sign for authors. With lowered prices, someone along the line must lose a profit in some way. For readers, this may not necessarily be a good sign either. We are just moving closer and closer to everything being technological.

  26. 26 Nick Pasquale November 19, 2009 at 1:01 PM

    If books are offered at a lower price in sense more people are going to by the book because it is cheaper. So the decrease in price should cause an increase in demand. The demand is not going to be as high if the price is higher and at its normal rate because consumers are going to see that and not want to pay that high of an amount for the book. So there should be more consumers in the market for the book at a lower price than with the book at a higher price.

  27. 27 Carling November 21, 2009 at 5:12 PM

    In the business world, if you make a change in the system it will effect everything. In this situation, the book prices were cut which, in turn, will pay the authors, publishers, and other people involved with the book receive a lower pay than they wouldn’t usually expect. This situation is great on the consumers end, but not so productive on the producers.

  28. 28 Karla Martinez November 21, 2009 at 10:02 PM

    I personally don’t think that these price cuts will affect authors as much as “small” booksellers that cannot compete with the low prices provided by Wal-Mart or Authors and publishers get paid the same amount by all the businesses that distribute their books, and whether those businesses choose to make a large profit from those books or not is ultimately up to them. Wal-Mart and Amazon can afford to do this because although they have lower prices, they sell larger quantities that maximize their profit. If this wipes out those who can’t afford to do this, then it is simply natural selection occurring in the business world.

  29. 29 Jennifer Tarbell November 23, 2009 at 2:53 PM

    Authors must realize the more expensive their book. the less people are going to buy it. Walmart is the biggest and most competitive retailer in this country and will always have the upper hand on the lower price reguardless of its effects on authors. Maybe this will push authors to write better books so that dispite the price cut their books will still be flying off the shelves like harry potter and twilight books.

  30. 30 Ciara Pedroncelli November 26, 2009 at 1:06 PM

    I love this! I love to read and the fact that book prices are lower means that I can buy more books that I want. I do understand the problems with this though. Lower prices means lower profits for publishers and authors which means some people may lose their jobs or not have the ability to pay all of their bills because of lower salaries. Lower book prices means that more people will buy books. Which means more books will be sold which possibly means a greater profit. I could be wrong because maybe books prices are too low for there to be any profit but maybe this is a good thing.

  31. 31 Hyo Kim November 29, 2009 at 2:22 AM

    I’ve always thought that the book costs too much here as
    compare to other countries.
    Who started to price the book more than 200 dollars, anyway?
    I never seen any book costs like that in my country, and
    so as other countries.
    This news sounds like the book price is going to the place
    where it supposed to be.

  32. 32 Genine Lobo November 29, 2009 at 3:43 PM

    This is great news for consumers, espeically during the holiday season! The price of books at stores such as Barnes and Noble and Borders is extremely high, which is why many people buy used books online from Amazon and Ebay. Maybe this will actually be more beneficial for authors if Wal-Mart sells there books at a lower price becuase constumers will choose to buy there books new. Although authors may not make as much money with this decrease in price, I do not think authors need to worry about being driven out of the book business.

  33. 33 Kathryn Koller November 30, 2009 at 9:09 PM

    This war between Amazon and Walmart will definitely make it hard for places like Barnes and Nobles to stay afloat. Less than ten dollars for a book is a good deal. Although i do think amazon’s kindle will up the competition for actual books soon. So maybe that will be how they will bring the prices of books back up because this kindle is small and can carry several books and you can buy new books directly from it. There will soon be no need for a legit paper book anymore. And the kindle is environmentally friendly because there is no paper. I know it sounds like i’m selling it but i’m sure we aren’t going to be seeing this below ten dollar book war much longer. Simply because the kindle has much more benefits or paper books will just become ridiculously inexpensive, and it just won’t matter because no one will want to have to lug around a fat book. I vote kindle beating the ten dollar book special.

  34. 34 Cole Norton December 2, 2009 at 4:21 PM

    The article says that many authors think lowering the prices of books would be a bad thing. I disagree with this because many books are so overpriced that many people are turned away from buying the book. At an average of $24 per hardcover, that to me seems like a lot to spend for something that took maybe $5 to make. With the drop in prices, I would think the sales of these books would increase because the lower prices would bring back readers that didn’t want to spend almost $30 for a book. The lower prices, I would think the authors would make more because prices are more affordable.

  35. 35 nicholas joy December 2, 2009 at 8:14 PM

    I hope that sarah palins book sells for way less than even the 8 dollar asking price. but if prices continue to drop on books as less and less people are picking up books and reading and more are just watching tv or relying on the internet. we could essentially see a diminish total of writers. I hope this doesn’t happen because the book price shouldn’t hold people back from reading it so writers and readers have to meet somewhere in between so both can stay in business.

  36. 36 eldiel December 2, 2009 at 10:21 PM

    Well at $10 dollars the demand will rise because it is so cheap. In this economic crisis people will want something to do and not spend that much to do it. Reading is a good alternative when you’re tired of trying to find a job, or you have no hours because of cut backs. But even so the amount they are going to sell at $10 still would hurt the total amount the authors and publishers receive in my opinion.

  37. 37 Christopher Morris December 3, 2009 at 9:21 AM

    Authors should write for the love of writing not money. Just like athletes should play for the love of the game. Unfortunately, in both cases, some let the money get to them and it becomes more important than their passion. It’s sad to see money control somebody with extraordinary talents but that’s how the world is. Hopefully, the truly great authors will not stop writing because of lowered prices and will continue to do what they love as long as it pays the bills. I am not a big reader so it wouldn’t bother me too much but I know some people are so I hope that they won’t have to find a new hobby.

  38. 38 Jacqueline Guerrero December 3, 2009 at 7:12 PM

    I think it’s great that the price of books are being cut. I am a huge fan of reading and i’ve always thought that barnes and noble and borders overprice there books. I’m not surprised to hear that wal mart sells it’s books cheap compared to its competition. As for the price cut in books, I think a huge part of it is because books are so readily available on the internet for free.

  39. 39 Britany Linton December 3, 2009 at 9:42 PM

    Its awesome that book prices are so low but it doesnt personally affect me. Let me know when text books are under $10 so I dont have to spend $600 on books every semester to get $50 when i sell them back.

  40. 40 Samantha Fagundes December 4, 2009 at 3:58 PM

    The demand for books will definitely rise if the books are going to be under $10. This decrease in pricing is for sure a plus. The more expensive a book is, the less people in today’s society will want to buy it since the economy is so terrible.

  41. 41 Josh Highness December 4, 2009 at 5:03 PM

    It’s easy to see why Wal-Mart would lower the price of books. With the digital age making non-physical copies of books more appealing than those of its paper printed cousins. The drop in price will most likely create a higher demand for books, the question is how much of a profit is Wal-Mart, or Amazon, is making off of the price change.

  42. 42 Angela December 4, 2009 at 7:09 PM

    Pay only 10 dollars for a book is awesome. I wonder how much profit Walmart or Amazon make from it. I don’t think low prices will harm competitions, it will make books more affordable so more people will buy and read them. There should be more book under 10 dollars.

  43. 43 Francine Zumbo December 5, 2009 at 3:21 PM

    I think it is great for the consumer when book prices are low but not for the author or publisher. They spend a lot of time and money to publish these books and they need to make a profit. I think text books need to be cheaper also.

  44. 44 Anna Chkhikvishvili December 6, 2009 at 5:47 PM

    I think that in general books arent very expensive. However, i do not mind paying lower amount for books. The better problem to focus on is how much money colleges are charging for books. I know that my friends complain all the time about how much money goes to just class books. And what is worse is that the book store always says to bring in the books after your done with your classes and that they will give you money back. But they dont mention that they will only give you half of the money if not less back. I just think that it is ridiculous cause college students already have a lot to pay for and books shouldnt be such a high price.

  45. 45 Margaret Garbo December 6, 2009 at 9:11 PM

    Books here are so expensive! Prices like $200 for a Statistics book only to be used once really shocked me when I went to the bookstore and buy what I needed. Seriously, being an avid book reader, it definitely lowers my desire to buy more books because of its cost. Reading this article about book prices declining, I was ecstatic! I love to read and having book costs go down will definitely encourage other consumers as well to buy books. Although the companies selling the books as well as the publishers will not be gaining as much profit as it used to, profit will still be gained as producers will continue to buy books that are cheaper in price. I love how companies such as wal mart are making it easier and more convenient for buyers like me to purchase items in the store or online that authors and other members of the book industry wont have to run out of business. There is a lot of profit here that they will soon see in the long run.

  46. 46 Martin M December 6, 2009 at 9:33 PM

    there are obviously pros and cons to this article. Being a consumer, I love that the books are being sold at such a low, affordable price. But then it is not fair for the author who actually wrote the book and put so much effort into it. Yay for us who pay less, but not so fair for the producers who recieve less. In a sense, it should be equal

  47. 47 Lukas Bradvica December 6, 2009 at 11:41 PM

    Its great that books can be had at low prices from Amazon and Wal-Mart. However this could drive the price of books down. Other stores will not sell as many books or they will have to drop their prices to match that of other stores. The price drop will cause stores to pay less for books which in turn means less money for the authors.

  48. 48 Sarah Reddell December 6, 2009 at 11:41 PM

    I think the lowering of book prices is a great thing for consumers. Although i do not know what effect it will have on the authors, publishers, and stores, i know readers in general will benefit. I agree with many people that this may be due to the increasing access to books online. This makes me want to go out and buy more books because they are even more available.

  49. 49 amos mccray-goldsmith December 7, 2009 at 12:02 AM

    if anything the lower price of books will make these authors have to strive harder and harder to make books that the masses will like. like a competitive market, it will drive out authors and book sellers that dont make widley liked books because not every book made is a masterpeice, so its okay that some of them never see the light of day.

  50. 50 Yolly T. December 7, 2009 at 7:50 AM

    That great, that popular books are becoming cheaper and more available for the reader. Thought it may effect the authors in not such a positive way. But reading this article, I really wished that this would happen with textbooks.Its been too long that we have paid overprice books and we only use for 6-12months.
    They should really think of someway to provide this opportunity because so many people out there would be positively affected

  51. 51 Chris Griffiths December 7, 2009 at 6:33 PM

    While I think that lower book prices are a great thing, I must agree with some of the other posts and say that the books that are going on sale are ones that are probably promotional deals or books that otherwise cannot and will not sell at the MSRP. However, in general eventually the price of books will lower if demand for the books lowers because the stores will need to sell them to make a profit and will keep lowering prices until someone buys them.

  52. 52 Justin Castro December 7, 2009 at 8:41 PM

    The fact that the price of books is lowered is great for the consumer (in this case an avid reader,) but possibly negative for the authors. Unless this price decrease sparks a new interest in reading since the books are more affordable, the authors are likely to lose money. I agree with Yolly, i wish this would happen with text books as well. I spent over $700 for text books in the fall and I can honestly say i opened most of them very few times. I feel like i lost a great deal of money on these books that are only used rarely for 6 months.

  53. 53 Jessica Whalen December 8, 2009 at 3:11 PM

    Personally I have to wonder how many of those books would have been sold without the stores advertizing the low book prices. I did notice that this started right at the begining of the holiday shopping season, so the number of books that their going to sell will probably more than make up the money that is lost from lowering the price.

  54. 54 wallacej December 8, 2009 at 4:54 PM

    This is great to hear and im sure others feel the same. many people will feel happy to hear book prices are lower. Now only if school textbooks could be lower. I dont know how much money i have spent on textbooks but it is outragous and most of the time you dont even use them.

  55. 55 Stephen Cassinelli December 8, 2009 at 7:51 PM

    Like the article said, this is great new for book lovers, buyers, and collectors. This price competition seems as if it has caught a lot of peoples attention and people are getting very excited about it. With this whole price war being good for the buyer, i do feel bad for the authors and publishers. This dramatic lowering of book prices might hurt the competition and ultimately hurt their overall profit.

  56. 56 Vina Giang December 8, 2009 at 8:17 PM

    well as the consumer it is a plus for me because if all books start being this cheap i wouldn’t have to pay soo much for books and save up my money towards paying for my tuition. The only reason why authors and publishers are worry about these prices being so low because they know that they might not make as much money as they could be.if you really think about paper and ink are not that expensive and soo how much are we really paying for the the authors thoughts and views?

  57. 57 Kirstie Scott December 9, 2009 at 4:57 PM

    I think that this is a great idea. I do not think that books are that expensive in general (unless we’re talking about textbooks) but i’m always willing to pay a cheaper price for something if given the opportunity as I think more people are. I agree with Amanda in that this is will be good for the consumer and not so good for the authors. If this were to flow over into the textbook market I would be very happy.

  58. 58 Broderick Nickelberry Jr. December 11, 2009 at 2:33 PM

    This is bad for Authors, publishers and rival booksellers because Wal-mart is just wrong. Yes there prices are low. But there is a reason for this. They do things how they want. Why do you think workers go on strike? They want a union so they can get paid right but Wal-mart won’t do that because there profit will be less and I’m not even gonna bring up there child labor thing they think they have control of overseas.

  59. 59 Taylor Smith December 11, 2009 at 4:58 PM

    By cutting the price of books the writers are going to be the ones losing the money in the end cause them to cut back on writing new books. Also, publishers might start to produce the books in a cheaper way, only paperback, books that could easily fall apart and will not last long. When this is really looked at it seems that once again Wal-mart is a fault for anything event. Wal-mart does not care who they step on as long as they can make an extra dollar.

  60. 60 Heinrick Devera December 12, 2009 at 11:14 AM

    It seems like this is the kind of sale that attracts customers but at the same time hurt the authors and publishers. If they cut the price of a normal release by more than half, then the ones who release the book will suffer in the future, especially if people aren’t interested in the book. Yes, they do seem like great deals, but if they don’t sell a lot even with the discount might as well keep it at regular price. I think what people would want is a little discount on textbooks for school. That’s where sites like make the money.

  61. 61 Taylor Latt December 14, 2009 at 1:28 PM

    This reminds me of an experiment we did in Micro last semester on Half the class were buyers, the other half sellers (of textbooks). The buyers were given a certain amount of money, and the sellers could make any price for their book. I was a seller the first time around, and we all banded together in the chat room to stick to a very high price. If we all had around the same price, the buyers had to buy, right? Wrong. In order for the sellers to make a profit, we had to sell. So while the sellers thought we were sticking together, at the last minute we all undercut each others prices just to make the sale. it taught us the true colors of the retail market, and that companies will do anything to make a buck. that is exactly why i do not shop at Wal-Mart. i believe they are the epitome of doing anything for a bigger profit.

  62. 62 Hayden Scott December 14, 2009 at 7:13 PM

    Honestly I’m a bit confused, I suppose I just don’t have enough information on the characteristics of the market. For one, couldn’t cutting the price increase revenue if demand for books is becoming more elastic, sensitive to prices. This would make sense if books are competing with other mediums as well as free content online. One thing that I think the book industry has had for it in the age of music and video piracy is the perception by the consumer that their dollars are tied closer to the artist, whether or not this is true. Also, there was some level of price discrimination that went on with paperback books that these low prices are meant to circumvent, to just push the purchase of books into a shorter time horizon. This could allow faster ‘bestsellers’ or other tags that might lead to more notoriety. This might also help capture some of the market that would be more easily swayed by pirated online copies of texts by long waits for more affordable purchases. I may be crazy here and none of this is worthwhile but I’m just shooting off ideas.

  63. 63 Anna Hernandez December 18, 2009 at 12:01 AM

    Books seem to be decorations nowadays. They look pretty on shelves, not to mention make the owner seems well-read, but do these people really read them? I have books but I do not read them. Why did I buy them? They were on sale. I thought I would buy them, but I did not. However, I do buy magazines which offer lighter, shorter, content and some visuals as well. I mention this because I am not the only person with a short-attention span. As attention spans decrease, so will the need for books. Books will become more expensive as the need to make some profit off them will increase. For now, retailers will sell books at low prices in order to get rid of their inventory and make some sort of profit.

  64. 64 Ryan Moura April 27, 2010 at 3:40 PM

    I think that this would be a good idea because I personally love to read and sometimes the price of the books is almost unbearable. Another thing that is a huge issue for me and a lot of other college students is the price of text books now a days. They are out of control, and it is just hard being a student paying for things left and right and on top of it all, we have to shell out almost 200 hundred dollars for a text book, where the class only costs 60 dollars to take it. I understand the number of things that have to be accounted for in making a book, but especially when it comes to text books for students, they should find a way to brig that price down a little bit.

  65. 65 Matthew Jaber May 17, 2010 at 7:13 PM

    Being able to buy all books under 10 dollars would save americans a huge amount of money. Books are too expensive and for how fast they lose value. If school books were under $10 it would save each students hundreds of dollars. Being at SMC i spend about 600 dollars on books per semester. If books were under 10 dollars people would read more, buy more, and be happier.

  66. 66 Kelsey Zeller May 17, 2010 at 10:48 PM

    Books now are so expencive so dropping the price to under ten dollars would save people so much money. I can’t afford some of the books colleges are wanting me to get so i am at a disadvanatage. this is a problem for so many people. Having cheaper books will make school so much easier. stressing about not being able to pay for books should not be an issue. We have more things to worry about. I think this is a great idea.

  67. 67 Stephanie Boyle May 18, 2010 at 8:58 PM

    Prices of books being lowered is a good thing. We are in a recession and people need a break. Of course authors and publishers are going to feel it and this is too bad, but everyone else is feeling it, all incomes have dropped. It would be nice if mom and pop stores could keep up with Wal Mart prices, which may be impossible and therefore I think it is impossible to delete Wal Mart, but it isn’t impossible to stop its growth with the growth of the economy. It would be really great if text book prices could be dropped because we are poor college students and cannot afford these pricey books. I think that novels are great and am very happy about the price drop.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: