This blog is for discussing issues in our complex global economy.
When you make a great product and sell it at a great price, here is what happens:
Vizio sells 280,000+ HDTVs over Black Friday week
Doesn’t surprise me. When you have a great quality product at a low price it’s no wonder Vizio sold so many. I’ve heard nothing but great reviews about Vizio.
It just shows that one of the best way to make a profit on something is to make it well and keep it affordable. Vizio does a good job with both, and while there are better tv’s out there, for the price, Vizio has good quality and most tv’s are not worth the extra $300-$500. Vizio took the supply of their product and set at a price they knew would meet the demand for people looking for tv’s, and with the most tv’s sold this year, i think they did that pretty well.
Thats what happens when you got a great product and sell it at a cheap price. I am not surprised by the effect it had on black friday. I think it’s great that the company did so successful.
I was not surprised when i saw this people were looking for good deals and viso had them so i think that is why they did so successfull
I love vizio. Bought a 46″ hdtv over the summer. Works great, paid about half the price name brands were asking for that particular size. I know when a company puts out a great product for a low price, it will be a success story for the company. I hope they will be able to keep up with the reasonable prices and not get too outrageous because they’ve hit it big.
By lowering the price of a universally wanted object the demand rose immensely and Vizio was there to meet that demand. Everyone wants an hdtv, but buying one that is both good and quality and light on your wallet makes it a hot item for holiday shopping.
I think we can say that Vizio is the underdog for t.v’s i mean i would expect people to be buying Sony’s and Toshiba’s but when you really read about how good of a quality Vizio is then it’s a deal!
I have heard mixed reviews about Vizio. However, we have a rather large Vizio in my living room at home and it seems fine to me. I do know that these plasma TV’s are not good for our “carbon footprint” and have also heard that they will no longer be sold in 2010. Dont quote me on that, though, I just read it somewhere. I think it’s all about marketing. Vizio can market their butt’s off if unemployment is sky rocketting and this company can still manage to have sales up 945%. That amazes me, and also shows where our priorities are at!
It is amazing just how much the price of televisions in general has dropped in recent years. Now televisions that previously cost thousands of dollars are available at walmart for less than 2000, impressive.
I agree with all the above. When a company creates an affordable, desirable product, people will be more willing to spend their money. My roommate and I have a Vizio in our dorm room and we love it! The HD screen is great, plus it wasn’t too expensive. No wonder so many were sold over Black Friday!
This just shows how much technology has improved, and how much they can make for a low price. The sell of 280,000+ could also be a sign of our economy improving and people feeling better to spend more money. It also is a good example of demand, as the demand was not high when the price was higher, and when the price dropped the demand drastically increased.
Vizio is appealing to those who want a decent TV, but aren’t willing to spend more for mediocre gains in picture, and especially a name brand such as Sony. Vizio makes wonderful products though, as evident in their sales. Having such an affordable price for an luxury good makes me wonder why the other HDTVs are so expensive.
We have a vizio at my house and they are very nicely built tvs. i feel that some of the other companies get people on simple aesthetics like metal framing or touch screen controls, while the quality of the tv is the same as one much cheaper.
This is exactly what happens when a great product is sold at a low price. People on black Friday were looking for great bargains and this vizio t.v. was a great buy. It goes back to supply and demand. People are going to buy more as long as the price is low and the quality is still great. The company made much more then they would have at regular price, especially since they are aware that it’s not only Christmas season and black Friday for that matter but we are also in the middle of a recession and good products at cheaper prices will obviously do better off then any other similar product at regular price.
I also bought a tv on this Black Friday,
Major Companies that selling TV were Samsung, LG, Sony, Insgnia, and Vizio. No wondere Vizio sold that much,
because, all other companies also had a good deal, but they weren’t good deal as Vizio. I learned,.
“What people attracts most is the price.”
I agree with the statement made by Hyo Kim: “What people attracts most is the price.” I can go up to anybody and compare prices and most of them would go with the cheaper one if both items had the same features. It’s just natural to anyone. I think that’s what people did when looking at Vizio TVs. They did a real good job here with their deals. It’s no wonder they sold so many TVs. Maybe next year other companies will try to match Vizio’s prices to make more sales.
I think that we saw a couple of good things from this Black Friday. This being one of them. Vizio has always had my attention, and the price drop was just right for them (as seen in the record sales.)
In other news, Sony had a great weekend also with their entertainment system, the PS3. The recently dropped the price a large amount to keep up with Microsoft. And this weekend it payed off big time!
In times like this that people want a quality product that they can trust in and that will also help the wallet out. With the PS3 and Vizio’s sales this weekend, we see that affordability and quality is key.
This goes hand in hand with the article below about material well-being. We are in a time where we should be saving money, not blowing it away. “Black Friday” provides some hard to beat prices, but is it really worth it to still spend hundreds, even thousands, of dollars on electronics? Its to the point where its almost a competition to see who can buy the best and the biggest. Prices are down, but that doesn’t mean we can go off and spend. Unless of course its the PS3, because its only $300 now instead of $400, right?
this is amazing how many tv they sold. i herard vizo is a great tv and if it was also the lowest price no wonder they sold so moany on black friday. i also love how they are extending the sale to almost the end of the year at costco and walmart. those places are alweays busy and shopped at. they will deffinantly sell more by the end of the year.
Experts were saying that Black Friday would help boost growth. With great products for great prices, growth will be achieved. Vizio makes great TVs which have great viewing quality. If you can afford a new TV, this a good brand to purchase. It seems though that Americans were buying too much out of their price range. That is partly why we are in this mess. WHile spending is good for growth, we need to keep ourselves in check. In other words, watch every penny.
i see it as a genius marketing scheme. first off the number are staggering, the amount percentage wise of the increase is off the charts, setting vizio up to eventually be one of the true leaders in the tv world. but making a cheap tav that of course will entice everyone to buy (my roommate actually has a 42 inch in our room and i think its great) and who cares if it dies after a couple of years because at that point there will no doubt be bigger better faster nicer and all around more awesome tv and most likely at a much cheaper price.
In response to OC, they are no longer making ANY plasma TVs due to the new law in 2011 that will ban plasma TVs. They are considered “energy guzzlers” and will be illegal to sell in less than a month. Although you can still buy plasmas in the store, manufacturers are no longer making new ones. As for the article, I’m glad they sold so many TVs. Hopefully people keep buying!
It is not surprising at all that Vizio was able to sell so many HGTV’s. This just proves that price is key and on Black Friday Vizio made a huge profit. The quality of the tv’s is very good as well so why not buy it when you get such a good deal? The product turned out to be a huge success.
Black Friday is the day that people don’t hesitate to buy something at a good deal. They are willing to wait hours inline to be able to get the best deals of the store. It doesn’t surprise me them that Vixio sold 280,000 HDTV.
It’s amazing what a special on a good piece of technology can do. Not only is it reasonably affordable but with special features such as the self described “TruLED” the deal seems too good to be true. With the holidays right around the corner the drop in price was picked up by the demand of the product. Would the same hold true if the offer was given during another time of the year?
wow. that is great! im so happy that people are spending money.
especially on black friday, people are out to find a great deal!
I have a Vizio myself. It’s such a great product. For a company that started in 2002 with only $600,000 and three employees, they have grown significantly with an estimated $2 billion in revenue. As some of the people above said, you don’t need to have the top of the line HDTV since Vizios are good in their own right. The biggest reason for Vizio’s success is it’s distrubution strategy. They were smart selling them at stores such as Costco and Walmart, for many people go these retailers for budget items. Sometimes lower prices are better against the more expensive products, especially if your product is just as good.
This is great for the company. They know exactly what will keep consumers happy. They were smart to lower their prices especially for black friday. They made a great profit, yes it was risk it always is when the economy is bad but for them it paid off. I have also heard great things about their tv’s so it does not surprise me how well they did.
I own a Vizio myself and I can not say that I’m surprised at all with these sales numbers. They make a great product and sell it at an affordable price. It’s great to see an television company other than Sony, Samsung, and Panasonic doing so well in today’s economy. The company displayed very smart sales strategies by lowering the prices so much on black Friday, as well as selling their product at Costco and Wall-Mart which both draw huge crowds on a daily basis.
Sometimes I wonder when companies will stop selling products at prices higher than their worth. Sometimes I wonder when companies will stop acknowledging the fact that they would sell more if they sold their products at lower prices and actually start SELLING products at lower prices.
There are many individuals who rely on good products, not great, to make life easier. Target, Wal-Mart, Ikea-all companies that produce good products for the average person. The average person does not make enough money to buy excellent products at high prices. Eventually, in a couple of years, that great product may no longer be needed and a new one will be purchased. Same goes with good products. In a couple of years, a good product may not be needed or the owner decides to upgrade the products and purchase a new version. The old version is either thrown away or handed down. Vizio products are good products. They accomplish and meet the need they are meant for and in a couple of years, most consumers will upgrade the product. Most people just want a functioning television that gives them the ability to conveniently watch TV in their own homes. This is what Vizio accomplishes with its products and that is why the company is ranking in profit.
This is what more companies need to do. If they truly believe that their product is good, they should cut prices so that the consumer can see for themselves how good their product is. Eventually the consumer will by the product again with confidence even if the product may be more expensive. This strategy by Vizio is a good one. It enables them to obtain more of the market share and it also gets their product name out.
Vizio-HD TV got lucky on their sales during Black Friday. I am pretty sure that there were many other companies which sales were high. However, technology keeps surprising us every day and every year with their new inventions. Vizio-HD TV is a great example of what kind of TV consumers are looking for; a great price for a great resolution in images.
Being from a different country, Black Friday was something I did not really know about. But as Thanksgiving came, many of my friends couldn’t wait for the day to arrive. Everyone would be out early in the morning waiting in line outside different stores in order to get good deals on products that they actually want to purchase. I think that this is such a great idea especially since it generates a lot of income for the stores in exchange for good quality products at a cheaper price. I myself was given a TV from Vizio by my parents for my thanksgiving birthday week. It has great design, and is efficient enough to be able to be at par with brands such as Sony, Panasonic and other well known brands. Definitely cannot wait for next year’s Black Friday!
Right now is a buyers market. People are spending less or not at all. At the same time, electronics have always had a high profit margin. As technology improves, the cost of making items such as TV’s decreases. Those companies who want to succeed will do what they can to offer the best prices on their products, enticing people to still make purchases at this time and also steer them away from the competition. Hopefully this trend will continue and certain merchandise will stay very affordable for the consumer.
I myself own a Vizo and I cannot complain! The quality is great, it’s amazingly affordable, and I see nothing wrong. GREAT DEAL in my eyes. people always want to impress others with the brand of tv that they have, but when it comes down to it, a TV is just like any other tv. It shows same channels, and so on. So many were sold out because it is the “IT” and “HOT” item to own, especially for the holidays, extremely affordable
Vizios are high quality and the prices have always been surprisingly lower then comparable rival brands. Owning a few of these tvs have showed me the quality that you pay for them. The economy has stopped falling which make you wonder has Vizio changed something up?
It is expected that when a quality comapny lowers their prices that sales will explode, however this is also a testimante to the fact that people can only withhold from purchasing large durable goods for so long and once a great oportunity such as this arises most people will be willing to buy.
Doesn’t shock me to hear this number. Vizio makes a quality product that charges its consumers a much lower price than their competitors. So when numbers like this come out on Black Friday the biggest shopping day in America it shouldn’t raise eyebrows. Plasma and HD tvs are no shock in America theses days with families having more than one per household. So this product can have a huge profit…
Flat panel tv’s are one of the main items shopped for on black friday. I decided to sleep in on the crazy shopping day, but I’ve heard from friends that inventories were low in retail and business was slower than usual. It makes me think back when Bush issued the stimulus check to increase spending to help bail out businesses, did it really work? And was it just temporary?
I agree with most of the posts that the Visio company met the demand but I still wonder that if they are selling for that much less how can they be making a profit. As we have learned sheer volume does not mean an increase in revenue, in fact in some cases that extra unit may be a strain on the profit.
I’m not surprised that Vizio sold so many TVs on black Friday. They took advantage of the situation and lowered their prices which resulted in an increase of profit compared to last year.
this is dope. im not suprised though at all because thats how black friday is. when companies go down on products like that and its a ggreat product its going to sell a lot and fast. i think sombody i work with told me he got one of them tvs. this is what is expected of black friday really low prices and a lot of buyers. its so close to christmas to so i think thats what a lot of people shop for. it looks like everybodys geting a new tv this year.
Black Friday is crazy so it doesn’t surprise me that VIZIO sold so many HDTVs. Especially since HDTVs are a hot commodity and are usually very expensive. Black Friday is the perfect opportunity to go snatch one for a cheap price. I personally like Samsung but then again the cheaper the better in some instances.
This is a great example of showing the effect of lowering prices for something that is in such high demand. Vizio made a huge profit by lowering prices and advertising their low prices thus selling so many HDTVs. Black Friday would seem to be an even bigger “holiday” than it normally is because of the hard economic times, so it makes sense that so many cheap TVs were sold.
Well it shows that regardless of our economic situation, a deal’s a deal, and us Americans can’t pass up a deal. When you can have something of great quality for a cheap price why not buy it? I think it’s great for Vizio that they were able to do so well all things considered. Our economy is struggling so maybe people have been waiting all year for black friday to make a big investment like a tv, and their waiting paid off.
Congradulations Vizio! see this company should be the standard for other companies to model after. you make a Good Product at a Great price and you come up with 1000% increases.I love our vizio and we didnt pay an arm in a leg for it. it was very smart to do such a door buster price on the biggest shopping day of the year. good product price and strategy, no wonder their on top.
This is a really cool thing! Every time I watch TV I always see a Vizio commercial, they have good advertisements. If I didn’t already own one they would definitely convince me to buy one. They are great quality televisions.
I love that Vizio is doing so well. It’a about time that a company made a great product at an affordable price for the average American. It will be interesting to see what the other brand name companies will do with their prices.
I have never looked into Vizio televisions but I can say that flat screen televisions were a hot item on black Friday. They may sell them a low cost but you have to look into the specifications before you get a television that doesn’t look that good. I would invest my time and effort before I shell out a few hundred dollars that I’m going to own for several years.
I think Vizio has done a great job making TV’s at an competitive price. They have the same quality’s of the more expensive TV’s but at a lower price. And during black Friday there prices dropped even more. so I’m not surprised they sold so many TV’s because not every one was up to date on the new flat screen TV’s yet and this gave more people a chance to get one for one day.
It is not surprising that the sales went up for black Friday. It is a day that most sales go up for about everything. It is interesting how with the economy in a downturn that people are still spending lots of money on updating their tvs. I think it shows how the United States is a consumer country, but when a good product is at a cheap price many people can not help but buy it.
Black Friday is huge!!! I don’t remember hearing about it at all as a kid. But now it’s inescapably publicized and hyped. It’s become the great marketing gimmick of our time. It’s the country’s national consumer holiday. I’m not surprised to hear of any amount of success.
Vizio makes a great HDTV 1080P, I own one myself. There marketing is top notch. Vizio has done many great things, but the one I like was when they first started producing TV they introduce their self with the lowest price on there TV verus Sony and othee long time TV companies. They did not just jump on the band, list there prices as the same as the top companies. So, this does not surprise me.
Vizio makes a great HDTV 1080P, I own one myself. There marketing is top notch. Vizio has done many great things, but the one I like was when they first started producing TV they introduce their self with the lowest price on there TV verus Sony and other long time TV companies. They did not just jump on the band, list there prices as the same as the top companies. So, this does not surprise me.
I woke up on Black Friday and bought a 32″ inch flat screen at target for 246$ although it was Westinghouse it has a great picture. I have owned 3 vizio’s and I cant say there is any TV out there that has a better picture. They are a very smart company. I remember when the only place you could buy one was at Costco. The good thing about Costco is there is no paper work to fill out. The commercials with LT are also very cool.
I think it’s great that people spent the money on new t.v’s for themselves, and they were able to get it at a good price. As most of the comments said price and value are the two things that draw someone to something. HDTV I would say is the only way to go. It makes watching movies at home so worth it. It’s not cheap, but apparently people got some good deals when they braved the lines on black friday, but I guess it paid off. I love my t.v that we have, and although it’s not a Vizio it’s amazing and I would recommend anyone to get a big screen HDTV.
Bloomburg.com recently featured a quote from John Herrmann of Herrmann Forecasting saying that pent up demand is beginning to be released, and that consumers are tapping into savings and beginning to spend. My personal belief is that although there is a lot of pent up demand being released, that many people are still feeling aftershocks of the recession as it starts affecting people other than those who lost their jobs. Despite my own opinion, the evidence here is good news that we might be seeing a turn around.
I must admit to being somewhat surprised by this. From what I see, many people are still out of work and saving rather than spending. Yet Black Friday comes and there are hundreds of thousands who can afford to go out and buy a TV. The article says nothing about what the Vizio cost that day or what the competition sold, so I think we can assume that Vizio’s prices were lower than the competition. It would be interesting to see by how much.
For consumers, price is the driver for purchases over anything else, especially in technology where it is easy for almost any manufacturer to offer a long laundry list of features. Quality becomes a greater factor for professionals buying tools of their trade than for consumers, who will often (usually?) sacrifice quality for price.
They can thank their low prices for that. The majority of consumers don’t know what 1080p and 120/240 Hz are really, so they push them out of the way in their minds. Consumers only really care about one number when it comes down to it, and that number is the price. Having a TV that is the same size but priced lower than the competitions model adds value in the consumers eyes. This is an example of the power that marketing has on what we buy.
I’ve seen these tv’s at stores and they are cheap compared to others. I’ve seen the quality of them and its really good. You would expect something to be wrong with them or a catch since it’s a good product selling at a low price.
The high sales that Vizio experienced can be interpreted as a sign that the economy is not so bad for some people since they can afford to buy HDTVs. I think this market is going to be very convenient for smaller brands that make high quality products at more affordable prices, since they are selling their product and not the brand’s name.
I read about this before seeing this blog and thought that it was an awesome event. They found a price that would very significantly increase the demand for their product but the best part is the told consumers weeks in advance how much the price would be. Telling them so early was a good marketing technique because it may very well have been the only item people bought on black Friday.
Let’s just hope they continue to cycle the money and help the economy out more.
I agree with everyone that having experienced this event it comes as no surprise to me that Vizio has sold so many tv’s.
Basic Supply & Demand. Now add on the fact that Vizio priced their tv’s below other brands, and you get astounding numbers. On top of that, I have heard mixed reviews on the Vizio tv’s, i.e. blurry..slow response time for action…but it goes to show you that you can have a record year for sales if the consumer perceives the sale to be a deal…or of value, especially comparing the prices of similar models of other brands.
If its a great product people will buy it. I agree that is defenatly has do with supply and demand. If its a low price people with snatch them up faster than they can display them. Vizio found a price that was pleasing to many consumers which benefited them. The high amount of consumers may show the sign of the times, the economy is turning around. A HDTV is a luxury and not everyone can afford to have one but if this many people are running out to buy one must be a change in people minds and pockets.
Black friday is one of the most popular and ridiculous days of the years. That number of tvs sold is unreal and interesting. Sales like that are great for sellers and consumers. Black friday is great, but can also be dangerous. There have been stories of people getting killed because of people being to aggressive and ruthless.
Black friday proves how much the people and the economy depend of consumerism. This is dissapionting to me. All these things that people buy are a waste. who needs HDTVs?
I am not surprised by this article. Since we are in a recession people will do all that they can to get good deals on expensive things, because they think that this is their only opportunity to do so. Also, technology keeps advancing with 3D and high deff, and people want to keep up with it. Black Friday is a day where people do their biggest Christmas spending, which is why they are willing to spend the most money. If it was any other day I bet the sales would not be as high. What people dont realize is that they can get the same TV 6 months to a year later for a lower price, but again people want to be up to date with the technology because they keep coming out with bigger and better things.
This article is not surprising in the least. People always want the latest and greatest when it comes to technology and Vizio is one company that has this, and can sell it for cheap. Many women and even men go shopping on Black Friday, it is the busiest day of the year and therefore the biggest day for sales. This increases profit and the amount of products sold. Vizio did exceptionally well. Everyone is looking for a break these days and trying to be tight with their money, but still be hip. Vizio allowed this, I am happy that there is finally a company that can supply a good product at a low price.
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