Wine Sales Down in 2009

Sobering news: Calif. wine sales down in 2009

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14 Responses to “Wine Sales Down in 2009”


  1. 1 Logan C. Songer January 30, 2010 at 3:11 PM

    Interesting story. I would like to see a break down of sales in terms of price points. Under $10, $10 – $25, $25 – $50, etc. I would imagine that sales for cheaper wines have increased, while sales for more expensive wine have decreased. This has happened of course because people have less diposable income to spend on wine. I have heard that growers are not only able to sell their grapes, but that many just left them on the vines. I have also heard of many expensive wines dropping their prices considerably, or reducing the amount they are selling. The less supply that is out there, the easier it is to meet the demand, or even exceed it because it becomes highly desired because people believe they are running out…

  2. 2 Ryan Haley February 1, 2010 at 12:13 PM

    My girlfriend family owns a winery here in Napa Valley and what you are saying is exactly true, at least at this particular winery. Cheaper wines are selling and the higher grade/priced wines are seeing a decline in sales. As far as growers are concerned it is true some people are just not even picking their crops. This is due to people wanting them at such low prices. Most growers around here are sticking together and not lowering the price of their grapes. These growers are banking that the demand for grapes will increase in the future. If the growers sell those crops now at a low price the people that bought them will always want such a low price.

  3. 3 Lacey Olson February 4, 2010 at 3:29 PM

    I’m wondering: In the high end wine that is selling at original price, who’s buying it? Is it locals, wine club members, tourists from out of state, or foreign tourists? It would be interesting to see the breakdown. I am a wine lover, but at this time I can’t see spending money on a bottle of wine that could buy my husband and I groceries for a week or more.

  4. 4 Tiffany Hagewood February 5, 2010 at 5:21 PM

    I’d say its the higher class Californians still buying the super expensive bottles of wine. There are people out there that this recession will not hit, or at least will not hit as bad as the average joe. It would be interesting to hear the breakdown between price points. I bet two buck chuck is up! Even the poor need a glass or two once in awhile to get their minds off of their financial situation. I know I have/will!

  5. 5 Angel February 7, 2010 at 10:21 AM

    California wines, especially Napa Valley wines, are expensive compared with wines that are available in the market from other states or around the world. Since these are tough time to spend money in expensive wines, it is also a great time to give those imported wines a chance to be tasted and enjoyed more often. Winery sales have considerably dropped in the last years and more discounts are available to incentive winery customers to purchase wines. I wonder how this economy will affect future mark price for Napa Valley wines.

  6. 6 Anna Hernandez March 7, 2010 at 3:11 PM

    Not surprised to hear this. The economy has affected all industries. I am employed by a company that owns several wineries and the company acknowledges that sales are down and that we, as in the employees, should encourage friends, family, etc., to visit our properties and buy our wines. Guess this helps cut down on the sales department staff. The entire sales department has gone through several management and staff changes. Recruiting for Sales positions has been taken on a temporary recruiter who specializes in hiring “high talent” sales individuals. Interesting to see how much is being invested in the sales department as sales drive profit and help us stay employed. Hopefully things will pick up so that less people will lose their jobs due to poor sales team performance.

  7. 7 kathryn koller March 16, 2010 at 11:32 AM

    I am a little surprised to read this just because it’s been something that just seems true..and that is: when times are good so are alcohol sales and when times are bad alcohol sales are even better. Although i did notice someone made a comment on breaking down the sales by price range. and i think that would be a good indicator as to if really sales are down or if it’s just the really expensive wines sales that are down. i’m sure everyone is turning to the two buck chucks of wines and these types of wines are seeing more sales than normal. because even though we are in a slump and that causes people to turn to alcohol i’m sure they don’t want to give up essentials just so they can have a glass of wine…just like with everything else people have to cut back and look for the better money deals like two buck chuck.

  8. 8 Ryan Moura April 30, 2010 at 5:23 PM

    I would have to agree with this too, and say that am not surprised, because of the condition of the economy. It has truly found a way to affect every industry or company throughout the United States. I think that this time in the United Stats has really brought some perspective into the minds of the American people. It seems as though conservation is a tool that it taught with all the seriousness it deserves now a days. People aren’t as frugal with their money and when they are choosing to spend it is on things that are important and required for living, and I just feel that wine isn’t on that top priority for most people suffering in this economy.

  9. 9 Karla Martinez May 1, 2010 at 3:36 PM

    This trend in wine sales is perfectly logical. Expensive wine is a luxury, and during times of recession, the first things that people cut back their spending is on luxury items. Not all wine is expensive, so the best choice for people who want to save but love wine is to downgrade to a less expensive wine. That way people kill two birds with one stone. I’m sure there are also those people who might prefer to just not purchase wine altogether and money and calories.

  10. 10 Jessica Opperman May 3, 2010 at 8:29 PM

    Not suprising to read that wine sales have dropped in 2009. The economy is in a recession and people are spending more wisely, and spending money on things that are needed. The economy has effected all kinds of industries. I would think that many people would buy cheaper brands of wine or limit their purchases of when it seems necessary or if they have the needs.

  11. 11 Angelina Hlavaty May 4, 2010 at 7:55 PM

    It is sad to think even wine is being affected. I mean you would think in troubled times people would resort to drinking more wine. Yet, good wine is not cheap. It costs more for winerys to produce their wine thus raising their prices. With many people producing the same product, I can see this wine industry being one that has been affected in this recession. Especially in California. Everything in California has been affcted. This must be hard for the stores taht buy wine for retail. They are having to pay more and sell it for more as well.

  12. 12 Melissa Moylan May 6, 2010 at 8:19 PM

    Not surprising that wine sales are down. I think in this economic crisis people are spending less on luxurious alcohol and settling for cheaper wines. In stressful times people drink more but they are reaching for the cheapest possible instead of buying the best bottles.

  13. 13 Matthew Jaber May 17, 2010 at 6:32 PM

    I found this article to be interesting yet logical. Old wine prices are very expensive and because of those prices people are not willing to drink it. Therefore they chose to drink a less expensive wine with a taste that isnt as great as the old wine.

  14. 14 Trella Chrisco May 18, 2010 at 7:50 AM

    I agree with everyone. It makes sence that people are not buying wine like they would if the economy were doing well. How is this affecting napa economy. wine and tourism are the biggest incomes for napa. Are the drops in wine consumption going to effect the napa economy greatly or will wine businesses still do well. and will this change once the economy rises again? will people go back to paying for more expensive wine or will they keep buying the lower priced?


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